This styling product is a new twist on the classic. It is still "America's strongest water-based pomade", but now in black. It is tinted to give your style the dramatic flair that you desire or some gray coverage that you are craving. You can adjust the hold with the amount of water and product you use. Experiment to find the hold that is right for you. But don't worry, it can be easily re-styled with the application of water.