Their industrial strength CLASSIC POMADE is America's strongest holding water-based pomade. With an even and smooth application, the CLASSIC POMADE also allows you to adjust the hold strength depending on the amount of water in your hair. For a lighter hold, apply with water or on damp hair while the strongest hold can be achieved with a slightly heavier amount on dry hair. Their CLASSIC POMADE is also water reactivatable, which allows for easy re-styling with just a bit of water.