Natty Clay is a great everyday product. It’s a dry formulation with a tacky consistency scented with a mild coconut scent. When applied dry it adds volume and thickness while offering pliability with a matte finish. There’s no sheen. It’s great for hold on short hair and for styling on long hair. You really don’t need much of this product to do the job; work it into the palm of your hand and style through dry or towel dried hair. When it’s applied on wet hair it will hold a small amount of shine. Simply apply to damp hair and brush or comb through for a more groomed finish.