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Since its founding in 1908, Proraso has been setting trends in the shaving world. For three generations now, this Italian company has been innovating, experimenting, and leading the charge in men's grooming. Classic, yet forward-thinking, Proraso continues to meet the needs of its clientele with four product lines for every beard type. Their red line is for those men with particularly coarse, heavy beards. Try Proraso Sandalwood with Shea Butter Cream Soap, 150ml Tub. This soft soap whips up an exceptional lather in no time at all. It is a "hot process" soap made in small batches and left to mature in a temperature-controlled room for 10 days. After that time, it is solid and concentrated, perfect for a professional shave with a brush. And with the addition of shea (karite) butter and more, it softens those facial hairs and readies them for the blade. It is exfoliating and nourishing as well. It comes in its own tub with a screwtop lid. (Make sure to close the lid after use to keep it from drying out and turning yellow. Although it will not lose its properties if it dries, you will need to moisten it again.) The red line also boasts a phenomenal scent from essential sandalwood oil. Masculine and exotic, it is the perfect complement to your morning (or evening) shave.