Helps soften beard and prepare skin for a close, comfortable shave without an oily residue. Forms a protective layer to increase blade glide for a smooth shave. A good pre-shave oil will give you a close shave at a premium price. A great pre-shave oil gives you the best shave experience imaginable, will be a pleasure to use and is humbly affordable. Theirs is the latter. It’s simple, effective and straightforward. For the common man. For every man.