UK-based company, St. James of London has gone stateside to produce this Classic Pomade. This medium-hold matte, water-based formula is handcrafted in small batches in the USA and washes out easily. It's remouldable and can be used on wet or dry hair; when applied to dry hair the pomade creates a stronger hold and on damp hair it offers a lighter hold. The crisp, clean scent has a hint of lavender that gradually fades throughout the day.